Indoor Sign Ideas to Elevate Your Restaurant’s Branding

A captivating restaurant sign catches people’s eyes, makes them hungry and eager to eat at your venue. Whether you’re a new restaurant or an established establishment, your interior signage must be attractive enough to stand out from the competition, capture people’s attention and relay your message in a way that encourages customers to come and dine.

If your current restaurant branding isn’t bringing in the crowds, it’s time to consider a few changes. Whether you’re promoting an upcoming event or simply looking to revamp your dining experience, there are many different types of restaurant signs that can make the difference between a bustling restaurant and one that is empty.

Restaurant signs need to convey a lot of information in a short amount of space. As a result, it is essential to choose words carefully. Visual clutter confuses and distracts viewers, so stick to a limited number of words, and keep them as short as possible.

People spend about six seconds reading a billboard, so every word must count. Using a font that is easy to read and not too decorative can help, as well. Also, avoid too many colors. Having too many different shades in your restaurant’s sign can create a rainbow effect that confuses viewers and may even detract from your message.

Backlit restaurant signage is a great way to grab the attention of passersby, especially at night. Similarly, floor and wall decals are an effective way to highlight special offers or menu items while providing directional signage for your diners.

Consider hiring a professional food photographer or stylist to give your restaurant images that look enticing and appetizing. These experts can take the guesswork out of creating visually appealing imagery for your restaurant and ensure that each image tells a story that makes diners curious to find out more about your eatery.

A large-format mural can be a bold, eye-catching way to attract attention and showcase your restaurant’s brand. It can also add a touch of elegance and sophistication, as long as the color scheme is consistent with the rest of your branding.

Embracing local artists is an excellent restaurant interior design idea that also supports your community. Featuring their art or craftsmanship on your restaurant’s accent walls can boost your brand’s reputation and establish rapport with local patrons.

If your restaurant offers outdoor seating, banners and posters are high-impact ways to promote a grand opening or special offer. These large-format print products are also useful for promoting your restaurant at local events and displaying your logo on the street-facing façade of your building. A well-designed, captivating restaurant sign is the perfect way to draw in a crowd and entice diners to your venue. To get started on your next creative signage project, contact your local sign shop in Las Vegas.