How to Create an Excellent Vehicle Wrap Design
Vehicle wraps are a great way to advertise your business. They can be customized to match your company’s unique brand identity, as well as incorporate a variety of visual elements that attract attention from passersby. The key to a great vehicle wrap design is understanding how to properly balance these elements and avoid common mistakes that can detract from your message.
Forgetting to Include Your Company Name
Leaving your company’s name off your wrap is a big mistake that can make potential customers confused about what you offer. Similarly, forgetting to include your brand identity or logo on the wrap can also confuse people. By making this mistake, you’re missing out on a chance to build brand awareness and generate new leads from the wrap’s exposure.
Not Using the Right Colors
There are some colors that are more effective for vehicle wraps than others. Bold, eye-catching colors can grab the attention of passersby and help your wrap stand out from other vehicles on the road. However, it’s important to use these colors in moderation, as they can also be overwhelming and overpowering. If you’re not sure which color to choose, ask the experts at your local shop for recommendations.
Not Using the Proper Scale
Creating a wrap that isn’t proportional to your vehicle can be a huge mistake that can take away from its effectiveness. This is especially true of designs that aren’t scaled to the vehicle’s make and model.
It’s important to create a design that fits the unique size and shape of your vehicle. This will ensure that there’s enough vinyl to cover all areas of the vehicle without overlapping or cutting into other components of the design. This will also prevent the installer from trying to stretch the wrap, which can result in white streaks that detract from the overall appearance of the vehicle.
A good graphic design solution, like Irving’s Car Wrapping Graphics Suite, will allow you to work with the unique size and scale requirements of vehicle wraps. It will also help you to accurately draw and visualize your design as it would appear on the vehicle before it’s printed. You can then be confident that your finished product will meet the basic principles of design: be useful, understandable, and aesthetically pleasing.
The best trucks for vehicle wraps are those that have an open canvas for the graphics, such as the Ford Transit mid roof and the Chevy Express van. These trucks don’t have windows or a license plate that can obscure any parts of the wrap design. Likewise, they can fit more design elements than other trucks, such as the Dodge ProMaster or Nissan/Datsun Sprinter.